(?????, ?? 2021? 6? 24? PRNewswire=????) ?? 16?, Kantar Worldpanel? ??? ???? ?? ???? ?? ???? ???? ?? ?? ??? Asia Brand Footprint Report 2021? ????. Yili? ?? 92.2%? ??? ???? 13? ?? ??? ??? ????(consumer reach points, CRP)? ?????, 6? ???? ?? ???? FMCG ???? ????.
Yili Remains China’s Most Chosen Brand, Reaching over 90% of Households for Six Consecutive Years
? ???? 2020?? ???? ??? ??? ??? ??? ??? ??? ???? ??. Kantar? Greater China Worldpanel Division ???? Jason Yu? "???19 ?? ??? ???? FMCG ???? ???? ???? ???? ??, ??? ? ???? ?? ??? ??? ??? ???? ??"??, "??, ??? ??? ???? ???? ???? ?? ????? ??? ?? ? ?"??? ???.
??? ?? ???? ??? ??? ?? ?? ?? ? ?? ?? ??? ??? ?? ??? ??? ?? ??? ??? ??. Yili? ???? ??? ??? ????? ??? ??? ??? ??? ???. ??? ?? ?? ?? ???? Plant Selected? ????? ??? ?? ???? ?? ???.
??? ?? ??? ?? ??? ??? ?? ???? ??? ?? ????? ???? ???. ??? ??? ???? ??, Yili? ?????? ?? ??? ??? ????? ???? ?? ????, ??? ??? ???? ? ??? ?? ??? ?? ?? ??? ???? ????. ?? Yili? ?? ???? ???? ???? ?? ??? ?? ?????? Plant Selected ???? ??? ??? ?? ??? ?? ???? ???? ? ? ??? ??.
??? ?? ?? ???, Yili? ??? ?? ??? ??? ?? ??? ??? ????? ??. Yili? ??? ?? ??? ???? ?? ??? '??? ?? ???'? ????. Yili? ????? ??????(Innovation Center Europe)? ????, ???? ??????? ??, ????? ??? ?? ? ?? ?? ????? ????. ?? Yili? 5? ?? 33??? ?? 700? ??? ??? ???? ??.
??? ??? ??? ?? ??? Yili? ???? ??? ? ??. ?? ??, Yili Jinlingguan? ??? ?? ???? Ruihu? ????? ?? ???? ???? ??? ?? ??? ????, ? 20?? ?? ??? ??? ? Yili? ???? ?? ??? ????? ??.
?? ??? ? ??? 2020??? ???? ??? ???? ??? ? ?? ?? ??? ???? ??? ??? ????. ?? ??? ????? ???? ??? ??, ??? FMCG ??? ??? ?? ??? ????. Kantar? ???? Nelson Woo? "FMCG ??? ???"????, "?? ??? ??? ? ??? ?? ??? ?"??? ???.
