• ?? ??? ?? ??? ?? ??(PEO) 3?? ????????? ???? ?? ???? 12?? ??? ??? 2025??? ????? ????
• ? ??? 70?? ???? ? 1,000?? ? ?? ??? ?? ???? ?? ? ??? ??? ??? ?? ????? MICE ??? ???? ????

???, ???????, 2024? 12? 17? /PRNewswire/ -- ?1? ????? MICE ??(IMS24)? ???? ??? ?? ???? ??? 19?? ?? ??? ?? ??, ????, ???? ? ???(MICE) ??? ???? ??? ?????, ???????? ??? ??? ????? ????? ??.

His Excellency Fahd AlRasheed, Chairman of the Board of Directors, Saudi Conventions and Exhibitions General Authority during the opening day of the International MICE Summit.

RX ???(RX Global,), ?? ??(Messe Munich), ????(Clarion)? ?? ??? ?? ??? ???? ??? ???? ?? 10? ?? ???????? ??? ??? ?? ??? ???? ?? ???????? ??? ???? ??? ????.

??(Money)20/20(???(Informa)/????(Tahaluf)), FIBO(RX ???), ?? ?? ?? ????(World Refining Technology Congress), ?? ?? ??(Advanced Therapies Week), ??? ? ?? ??? ????(Emergency Services Conference) (????), FSB ??? ?(FSB Sports Show) ? ????? ???? ?(International Hardware Show) (????(Koelnmesse)/DMG), ???(HOST) (??? ???(Fiera Milano)), ???(ArabLab) (???(Terrapin)),  ??? ?? ?(Saudi Muscle Show) (???? ?? ??(Italian Exhibition Group)),  ?? ?? ??(World Industrial Materials ) ? ?? ?? ???, ??? ? ????(World Advanced Packaging, Printing & Plastics) (KAUN) ? 12?? ?? ??? ????????? ???? ?????.

?? ??? ???? ??? ??? ? ????(Saudi Conventions and Exhibitions General Authority (SCEGA))? ?? ? ???(Fahd Al Rasheed) ??? "????? MICE ??? ??? ???????? ???? ????, 12?? ??? ??? ????, ?? ??? ???? ?? ??? ??? ?????? ? ???? ?? ???? MICE ???? ???????? ??? ??? ? ?? ??? 10? ?? ??? ?? ??? ? ? ?? ?? ??? ??? ????"? ???.

? ???? ?? "??? ??? ??? ?? 2030? ??? ?? ???? ??? ???? ??? ???? ??? ? ?? ??? ????? ??? ????"?? "IMS24? ?? ?? ??? ?? ?? ??? ??? ????? ???? ??"? ????.

??? ??? ?? ?? ??? ? ?? MOU? ??? ?????????(Ministry of Human Resources and Social Development), ??? ???(Saudi Tourism Authority), ??????(Events Investment Fund), ??????(National Events Center)? ?????.

??? ????? ??? ??? ???? ?-???(Ahmed Al-Khateeb) ??, ??, ????, ????, ???? ? ?? ? ???, ????????(Global Association of the Exhibition Industry) ? ?? ???? ? ??? ??(International Congress and Convention Association), ???????????(Global Sustainable Tourism Council)? ???, ???, RX ???, ?? ??, ???? ???? ?? ?????(Messe Desseldorf), ??? ???? & ??????(Richard Attias & Associates)? ????? ?? ???.

????? IMS24? ?? MICE ??? ?? ??? ????, ??? ?? ??? ????, MICE ??? ? ?? ?? ??? ??? ???? ? ??? ???. IMS24? 70?? ???? 1,000? ??? ? ?? MICE ?? ???? ???? ????.

????? MICE ??

????? MICE ??(IMS)?? ??, ????, ???? ? ???(MICE) ??? ??? ???? ?? ?? ??? ???? ???? ????. ? ??? ? ?? MICE ??? ??, ?? ??? ?? ??? ??? ????? ?? ????, ????, ??? ?? ???? ????.

?? ???: ?? ?? ???(Eye of Riyadh)
?? ???: OAK ? ??(OAK View Group)
?? ???: ?? ??(Soudah Development)
?? ???: EIF
?? ???: ???(Qiddiya)
?????? ???: Al ???(AI Taanfethi)
?????? ???: RA&A
?? ???: ???/????

?? ??? ??? ??? ? ??? ??? ?? ?? ?? ??? ???? ???.

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??? ??? ? ???? (SCEGA)

??? ??? ? ????(SCEGA)? ???????? ?? ? ??? ??? ??? ??? ???? ?? ????. 2018? ?? ??? ?? ??? SCEGA? ??? ??? ?? ??, ???? ??, ??? MICE ???? ??????? ??, ?? ??? ???? ?? ??? ?? ? ??? ??? ???? ???? ???. SCEGA? ??? ???????? ??? ?? ??? ??? ????, ?? ??? ????, ?? ???? ???? ??? ???? ??? ? ?? ??? ???? ?? ????.

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